Andoroid Oneという試みがインドでスタート。
多機種にしないというのが、サポートなどあらゆる面で有利だろう。
アップルの戦略をみればわかる。
Googleとしては今後成長するインドのマーケットを押さえておきたいということ。
BBCより。
Android One smartphones released in India by three companies
http://www.bbc.com/news/technology-29203249
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Google Nexus 4 Phone 16GB – Unlocked 新品価格 |
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新品価格 |
The first Android One-branded budget-priced “high quality” smartphones have been released in India.
The handsets provide a minimum set of features determined by Google, which has sourced several of the components to help cut manufacturing costs.
The company has also teamed up with a local network to make it cheaper to download Android updates and new apps.
Experts suggest the move should help address criticism of earlier entry-price smartphones.
Sundar Pichai, who oversees Android, said the Android One scheme had delivered economies of scale that meant the first batch of phones could be offered for as low as 6,399 rupees ($105; £65) if bought contract-free.
