フェイスブックが偽のイイネを行う業者に１３億ポンドを勝ち取ったという。
訴えられた者は、偽のイイネを有料で行なっていたようだ。
本当のユーザーや購買者からのイイネでないと意味がない。
フェイスブックは引き続きこうした偽のイイネを排除していくという。
BBCより。
Facebook sues fake ‘like’ scammers for £1.3bn
http://www.bbc.com/news/29505104
Facebook has vowed to “aggressively get rid of fake likes” on its network.
The site said it had won more than $2bn (£1.3bn) in legal judgements against scam artists who sold fake likes to businesses.
Many businesses buy likes to make their products or brands appear more popular.
But Facebook said bumping up likes this way did “more harm than good”, and could mean companies “could end up doing less business” on the social network.
In a post on its security blog, Facebook said: “We have a strong incentive to aggressively get rid of fake likes because businesses and people who use our platform want real connections and results, not fakes.”
It explained: “Fake-like-pedlars tempt Page admins with offers to “buy 10,000 likes!” or other similar schemes.
“To deliver those likes, the scammers often try to create fake accounts, or in some cases, even hack into real accounts in order to use them for sending spam and acquiring more likes.
“Since these fraudulent operations are financially motivated businesses, we focus our energy on making this abuse less profitable for the spammers.”
It said as well as the legal action, these efforts included investing in sophisticated anti-spam algorithms.・・・
